Twitter is Still Hot
LeBron James’ Twitter account@KingJames had 350,000 followers on the evening he announced he was playing the NBA 2010-2011 season in South Beach as a part of the Miami Thrice (Dwyane Wade, LeBron James, Chris Bosh), Wade County, LeBroward County, Bosh Beach County, the Tres Amigos in South Beach or whatever name you want to call them. LeBron opened his Twitter account account only a few days earlier so in 2 or 3 days, he had 350,000 followers. It sounds like despite the volume of spam on Twitter, there are still people using Twitter. I think the NBA 2010 Free Agency in which you had a large community of users interested in rapidly changing information such as “Where is LeBron, Wade or Bosh playing next season?” made Twitter the perfect social media tool for this event. In fact it was another NBA Player Chris Paul that tweeted LeBron James Twitter account and before LeBron posted his first message, he had 25K+ users. In addition, both Dwyane Wade @DwadeOfficial and Chris Bosh @ChrisBosh announced their newsconference on ESPN, just 30 minutes before it aired.
If you are a small business, you should consider using Twitter as a social media tool. At the very least, you should claim your brand or domain on Twitter. It may not be the social media tool for your business right now, but in the future, that might change.